We aim to empower entrepreneurs to build software companies that embody all four characteristics of our scope, thereby addressing current market needs and setting new standards for the future of work. This approach is fundamental to our commitment to transforming the daily grind into a joy for millions, reshaping the workplace experience.

Software defining the future of work


We specialise in building B2B SaaS companies that transform how other businesses operate. Our focus is distinctly on crafting solutions for business clients, ensuring these platforms meet the complex needs of their businesses. By integrating AI capabilities with the SaaS principles, we enable them to enhance their productivity and aim to set new benchmarks for efficiency and innovation in the workplace. While we find marketplaces, consumer-led, or network models interesting, our approach distinctly avoids these models.

While embracing subscription-based models, we recognise the potential evolution towards usage-based frameworks in the AI era yet remain steadfast in the value of SaaS principles.

Solving real business challenges


We concentrate on solving real business challenges that significantly impact businesses' joy and bottom line. We partner with entrepreneurs whose origin stories are deeply aligned with these challenges, creating a powerful connection with the businesses we aim to transform. Together, we tackle the pains that hinder productivity and affect workplace satisfaction. By leveraging AI and SaaS models tailored to the European market, we transform these significant pain points into opportunities for substantial improvement and return on investment.

Our collaborative approach ensures that solutions are not just effective but also resonate deeply with the needs and aspirations of both the entrepreneurs and the businesses they serve.

Harnessing artificial intelligence


In the forefront of the companies we build is the strategic integration of AI as an indispensable element of modern software. We harness its power to process vast data and infuse software with human-like intelligence, enabling it to interact, predict, and make decisions in ways previously unique to humans. This integration is pivotal in transforming traditional software functions, revolutionising how businesses operate and interact in the workplace.

Our commitment to AI extends beyond mere technological advancement; it is about creating smarter, more intuitive work environments that enhance efficiency, spur innovation, and elevate the overall experience of work.

Launched in Europe


We build solutions that resonate within Europe and have the potential to transform businesses worldwide. Our journey starts within the heart of Europe, focusing on English-speaking, euro-paying countries. This strategic starting point allows us to finely tune our business models to the nuances and specific needs of the European market, including its unique laws and regulations, such as GDPR and digital market standards.

We establish a foundation to build a network of early adopters, gain valuable market insights, and achieve a robust product-market fit by starting here. Then, gradually expand across Europe and beyond, ensuring solutions are adaptable and compliant with regional regulations.